Strategic Objective: To rank as Chinese state art corporations, to establish national famous brand, to expend into international market.

The strategic objective: To strengthen the core competitiveness, rank as Chinese state art corporations, establish national famous brand, expand into international market and convert “Caibao” Mining Process Machine, “Gemmy”Water, “Noah’s Ark” Hotel into national famous brands. Maintain the leading position of our core business in Yunnan Province, and expand actively into neighbor cities and provinces, further into all countries around the world, keeping the good momentum of healthy and rapid development.

Development Policy: Equal emphasis on both economic and social benefits, Equal attention to development of both enterprise and employees.

The development policy of Noah’s Ark Group is “Two Equals”.

Equal emphasis on both economic and social benefits: the Group has a strong sense of social responsibility, in hopes of achieving enterprise’s development while creating benefit to the society.

Equal attention to the development of both enterprise and employees: identifying interests between corporate and employees, the Group is committed to realize sustainable development of its subsidiaries and all-around development of our staff.

Corporate Spirit: Philanthropism

“Philanthropism”, “people-oriented” are the portrayal of the staff’s spirit. When pursuing social benefits, the Group doesn’t satisfy with present achievements, but take spirit of "Philanthropism" as motive force of its development. Never stop to make top-notch; be determined and confident in enlarging and strengthening the Group.

Marketing Philosophy: Spread the advanced concepts, create the first-class products, provide good services, and cultivate loyal customers.

Advanced concepts are the preconditions of marketing, first-class products are the carriers of marketing, good services are the links of marketing, and loyal customers are the people marketing depend on. Unifying these four aspects is basic strategy to open up the market.

Talent Principle: self-management, self-challenge, self-surpassing

Group’s talent principle is "three selves": self-management, self-challenge and self-surpassing.

The development of the Group provides a broad stage for the staff to display their talents, encourages them to reconcile themselves to ordinary jobs and explores their initiative but great creativity, goes beyond themselves with courage to achieve brilliant performance, and finally realizes personal value.

Idea of Study: Learning as Working, Working as Learning, Enterprise Innovation

The learning concept of the Group refers to three aspects as follows.

Learning as Working: in light of the reality, apply what we have learned to practical work.

Working as Learning: be good at observation and diligent in thinking, master the rule and gather experience.

Innovation of Enterprises: the fundamental purpose of study is to innovate in practice with learned knowledge.

Working Style: hard working, devotion, unity and cooperation

Hard working and devotion is the Group’s fine tradition, reflecting the basic qualities of Noah’s Ark People. Unity and cooperation refers to mutual coordination and complementation among subsidiaries and departments, integrating the strength of the Group

Public Welfare

Beyond pursuing economic benefits, Noah’s Ark Group attaches great importance to social benefits, enthuses in charitable donations, supports the army and gives preferential treatment to families of service people and martyrs, Social and public welfare, found "CaiBao" scholarships etc. Public welfare is viewed as another objective in the medium- and long-term strategic development, which reflects the broad mind of a large outstanding enterprise.